Cheryl Hayman FAICD

Non-Executive Director (NED)

Remuneration and Nominations Committee Chair

Fellow Governance Institute of Australia (FGIA)

Cheryl Hayman FAICD


I am an experienced  Non-Executive Director (NED) and  Remuneration and Nominations Committee Chair.

I am a current NED on the Public Listed Boards of Ai Media Technologies Ltd (ASX:AIM) and Hancock and Gore Limited (ASX:HNG), where I am also the Remuneration & Nominations Committee Chair for both companies, as well as Rem and Nom member and ARC member on the board of Beston Global Foods (ASX:BFC). Additionally I am a NED and member of the Remuneration Committee with Chartered Accountants Australia & New Zealand, as well as being on the board of advisors for the Digital Experts Advisory Committee (part of the Prime Minister’s Digital Technology Taskforce). I am also currently serving as a NED for the Darlinghurst Theatre Company and Peer Support Australia, both in the not-for-profit sector.

I am a full member of Chief Executive Women (CEW).

Prior Boards include as Non executive Director of both Clover Corporation (ASX:CLV) and Shriro Holdings Ltd (ASX:SHM) as Chair or Remuneration and Nominations Committee.

Prior to entering the Boardroom I was a C-Suite marketing director who led large teams locally and overseas to achieve significant growth and develop innovative new products with global food and consumer retail companies, George Weston Foods, Yum! Restaurants and Unilever. These experiences gave me whole-of-business visibility and responsibility, which ultimately delivered strong financial success and substantial growth through quality consumer products, new product innovation and relevant customer experiences.

Outside of the boardroom, I am also a passionate mentor, having provided mentoring for over 20 years, formally and informally, particularly to professional corporate and entrepreneurial women. Formally I am a mentor for Women on Boards, Mentor Walks, Her Business and The Marketing Academy.

I live between Sydney and the Central Coast with my husband, have two gorgeous daughters and two fun-loving dogs.





Cheryl has engaged with Blue Chip Companies gaining a reputation to add value through applying a strategic focus to growth, as well as managing the challenges of geographic expansion, product development …


I believe in giving back and I help the next generation of women executives break glass ceilings and contribute at executive and board level. I am a long-time mentor with Women on Boards, Mentor Walks, Her Business and The Marketing …

On inclusion: No more business as usual in the boardroom

A diverse workforce positively augments company performance at all levels. However, for a diverse workforce to flourish—including attracting, retaining, and growing diverse talent—companies must also enhance inclusion. Earlier this month International Women’s Day...

Boards are looking beyond their own sector to build insight and understanding

On more enlightened, broader thinking boards there is an increased interest amongst directors to look beyond their specific industry and embrace a cross-sector perspective. Leaders are increasingly asking “How do companies in related, even if non-competitive, spaces...

The Race to Digitisation in FMCG

  One outcome from the COVID-19 pandemic is that FMCG companies were forced to redefine their go-to-market strategies. That involved creating a multi-channel digital ecosystem that reached consumers who were no longer shopping in-store.    With lockdowns,...

Boards and the CEO – own the move to cloud 

  A strong business strategy requires a clear cloud strategy and an engaged board needs to ask the right questions about aligning those strategies. Indeed, Boards must utilise all the tools available for business growth and that requires a sharply honed focus on...

Marketing – Ensuring an inclusive Boardroom

  67 per cent of women in ASX-200 companies work in senior marketing roles but this is in no way represented once you get to the boardroom. Today many stakeholders are asking the question ‘why do you not have enough senior women in your business?’ Sharon Mackie...

The board and brand purpose: is it the tortoise and the hare?

  My entire corporate career was dedicated to bringing brand purpose to life.   This was the time when brand purpose and values lived in the world of marketers, advertisers and the people involved in developing the brand’s creative elements and messaging....

Cyber Risk – “someone else will look after it”

The “Someone will look after it” mentality  While cyber security may be on the risk register of every board Cheryl Hayman cautions that many boards consider it too low or unlikely a risk. The mentality of directors that “someone else will look after it”, presents a...

Board’s role on ESG – ask what do our customers expect?

A board that is prepared to effectively manage and mitigate ESG risks will help the community and their organisation to develop differentiated and crucial customer outcomes and products and services focussed on the future as well as enhancing shareholder value. This...

The role of intuition in the boardroom

There is much discussion about the role of boards today.  What are the makeup and skills required for a relevant and highly effective board? How can boards ensure they engage individuals with diverse, rigorous and curious thinking and voices? As an industry sector, we...

Addressing escalating cyber challenges as a non-technical director

One issue around which many boards and companies are rapidly developing their thinking, their systems and their processes is cyber security. While it’s just one aspect of the digital disruption that businesses are navigating, it’s a bit mucky and uncomfortable. When...

For the last three years we have had the great honour of having Cheryl Hayman on our team of advisors. Here depth of experience, advice, and practical ‘get in and get your hands dirty’ approach has been invaluable in our ability to grow and expand our product offering, our customer satisfaction and our brand.

I value her input and support and highly recommend her”.

Suzi Dafnis

Managing Director, Australian Businesswomen’s Network

“Cheryl Hayman and I have worked successfully together for over eight years. I recruited her into George Weston Foods Baking Division as Marketing Director.

Her influence on the GWF Baking business was enormous and she was held in the highest regard by the executive group”




Executive Director, Career Nav

“I have worked with Cheryl for over 10 years now. She is an amazing operator, a person who can manage at board level but also grounded enough to mentor at the junior level.

I regard highly her integrity. She knows brands inside out and can apply her great experience to every situation to articulate the most complex of situations into a simple and well thought out execution.


Managing Director , Jam and Co.