Board & Career Highlights

Career Highlights and Board Appointments

My Profile

I enjoy a board portfolio as an experienced  Non-Executive Director (NED), as a Remuneration and Nominations Committee Chair and Audit and Risk Committee Member.

I am a Fellow Australian Institute of Company Directors and a Fellow Governance Institute of Australia.

Currently, I have independent Non executive director roles on the boards of ASX listed Shriro Holdings Ltd and HGL Ltd where I am also Chair of Remuneration and Nomination Committees on both. From August 2021 I have also joined the board of listed company Beston Global Foods.

As a Non executive director of Chartered Accountants ANZ, I also sit on the People and Remuneration Committee and the Digital Technology Committee. With a passion for the Arts and Education sectors, I also happily serve on the Boards of not for profits Darlinghurst Theatre Company and Peer Support Australia.
I was honoured to be invited to serve as a member of the Digital Experts Advisory Committee, part of the Dept of PM and Cabinet and I am an elected HCF Councillor.

I am a full member of Chief Executive Women (CEW).

Built from a lengthy corporate career I bring experience, passion, commitment and skills, with a love of working with companies wanting to achieve digital transformation at scale, growth through diversification, strategic innovation and that have a commitment to customer-centric strategies.

Keen to add value to organisations that embrace diverse thinking and are seeking to grow through customer and insight driven change.
I am a whole-of-business senior leader and active contributor with a proven capability to add value through applying a strategic focus to growth, as well as managing the challenges of geographic expansion, product development, digital implementation, innovation and business development.

I have substantial interest in organisations with significant size and scaleable potential that have an articulated focus on transformative growth. My other interest is in IPO or pre-IPO organisations, particularly those with with a technology enabled platform.

My corporate career background in marketing is considered a ‘non-traditional’ path to the boardroom, but I utilise my expertise, diverse perspective and whole of business leadership experience to guide companies that want to disrupt and grow. I am a lifelong learner as well as an experienced and passionate mentor of women of all ages and stages of their professional life, whether in the corporate sector or the entrepreneurial space.

Cheryl’s involvement in our marketing
strategy development has delivered very
pleasing results. As a relatively small
business it has been terrific to be able to
involve and work alongside a marketing
executive of Cheryl’s calibre. Cheryl cuts
to the core of issues very quickly, is highly
productive and hence represents very
good value as a Strategic Marketing
Consultant.

Mark Prendergast
CEO| Managing Director | GAICD

Board Appointment Highlights

2016 – Present

HGL Limited. ASX:HNG

Investment focussed marketing and supply chain business, exercising long term and active ownership in diverse portfolio of B2B businesses selling leading brands in specialised markets.

Future focus on strategic, step change growth opportunities.

Chair, Remuneration & Nomination Committee

 

2019 – Present

Shriro Holdings Ltd.
ASX : SHM

Leading manufacturer and distributor of household appliances and distributor of
consumer electronics in Australia and New Zealand.

Brands include Casio, Blanco, Pioneer, Everdure by Heston Blumenthal.

Chair, Remuneration and Nomination Committee

2018 – Present

Chartered Accountants Aust/NZ (CA ANZ)

Providing premium education programmes, enabling well respected credentials, which empower members to become leaders and shapers of finance and business in Australia and NZ, wherever they work around the world. Leading edge technological delivery platforms, inspiring connection opportunities and advocacy for the profession.

Member, People and Remuneration Committee

2021 – Present

Beston Global Foods. ASX:BFC

As the planet grows and emerging economies enjoy a better standard of living, they seek safe and sustainable foods to help them realise their human potential. Beston Global Food Company Limited (BFC) aims to provide natural and verifiably safe food and beverages to global markets so that consumers can make healthy choices. We do this by owning the raw materials, taking advantage of technology in the production process and controlling distribution.

Member, Audit & Risk Committee.

Member, Remuneration and Nomination Committee.

2020 – Present

Dept of PM and Cabinet – Digital Experts Advisory Committee

[4 meetings PA]

Member of the committee formed by the Digital Technology Taskforce which was
announced by the Prime Minister in November 2019. It falls under the Dept of PM and Cabinet, formed to advise and guide in driving Australia to become a leading digital economy by 2030.

The committee is responsible for providing advice to the DTT and considering new and emerging trends in digital technology, barriers to creating and adopting digital technologies, and ways to maximise the gains and minimise the risks from digital
technologies.

2008 – Present

Peer Support Australia

[Bi-monthly meetings]

National NFP Education and School-based, wellbeing programmes.

NED and Chair, Nominations Committee, prior Deputy Chair of the Board.

2019 – Present

Darlinghurst Theatre Company

[4 meetings PA]

Darlinghurst Theatre Co. is based at the Eternity Playhouse, playing a collaborative and
encouraging role with professional artists in the programming of original and entertaining productions including providing commercial opportunities for major works and corporate use of the theatre space.

2020 – Present

HCF Councillor

[4 meetings p.a]

HCF Councillor role

Councillors play an important role within the HCF governance framework. The eligibility criteria, term of office, along with the role and responsibilities are set out in the HCF Constitution and Councillor Charter.

There are Elected councillors and Board councillors.

The primary role of the Councillors is to see that:

– accepted governance standards are properly implemented and maintained
– the organisation is professionally governed and managed for the benefit of all policyholders
– the Board is held to account for its leadership and management.

2008 – 2020

Clover Corporation Limited. ASX: CLV 2008 – 2020

ASX 300 organisation with strategic IP science-based ingredient technologies. Categories and customers are global and Clover has marketing and distribution reach into China, EU and South America.
Chair, Nominations Committee.
Member, Remuneration and Audit/Risk Committees.

Cheryl has engaged with Blue Chip Companies gaining a reputation to add value through applying a strategic focus to growth, as well as managing the challenges of geographic expansion, product development, digital implementation, innovation and business development.

 

Career History & Credential Highlights

I am fortunate to have enjoyed a successful and fulfilling leadership career in marketing with global retail and FMCG brands, including George Weston Foods, Yum! Restaurants and Unilever. I led teams to achieve transformational growth, develop new innovative products and deliver strong financial results while bringing the entire business on the journey. I have worked across Australia, New Zealand and the UK.

Various roles, including Marketing & Group Product Manager, Unilever Australia & UK 1983-1992

  • Strategy development and project management
  • I led the teams that removed CFC’s across Elida Gibbs aerosols and developed ‘Sure’ (UK), which reversed the brand’s aerosol decline
  • New product development, including relaunching Rexona, launching Impulse products, Cutex ranges and new brands
  • I was an active member of two cross-functional teams that led $20m and $12m cost reductions for powder and liquid detergent respectively

Marketing Director, Time Inc 1992-1993

  • I delivered a major psychographic consumer study to underpin the brand and marketing strategies
  • This study led to an overhaul of Who Weekly’s advertising strategy to deliver measurable ROI
  • Budget control
  • Relationship management with advertisers across overseas markets
  • I also oversaw sales, PR, consumer budgets

Marketing Director, Yum! Restaurants (formerly Pepsico) 1993-1999

  • I was responsible for strategic thought leadership and delivery of new marketing platforms for the KFC and Pizza Hut brands in a turbulent macro economy
  • I was in charge of of the business’s large franchise system-corporate and sub-franchisees
  • I was responsible for marketing communication to the Board
  • I launched Taco Bell in a dynamic and highly competitive market in Australia. Our ‘one store at a time’, local approach became a ‘beach head’ for global expansion

Marketing Director, George Weston Foods 1999-2004

Together with the CEO, I spearheaded a cultural change strategy that shifted the industry’s antiquated production-based focus with a customer-oriented, front end approach to product development. The Baking Division’s profit doubled in FY2000, gaining 3% market share in a competitive market.

 

  • I led my team to identify a competitive opportunity for an innovative, mass-volume product for the premium bread market. Our product ‘Noble Rise’ achieved 250,000 units per week within one month of launch
  • I launched Tip Top Up, the only bread in Australia containing Omega-3
  • I recruited and trained a strong and accountable marketing team across ANZ
  • I was an active member of the Go Grains Committee from inception in 2000

– Entry strategies for global markets and new channels.
– Capability in segmentation, differentiation, positioning development, customer insights
and key marketing methods for devising customer retention and growth strategies.
– Significant input into the strategic opportunities for user experiences utilizing date and
insights, market testing protocols and research techniques.
– Knowledge across contemporary consumer media including digital channels, e-Commerce,
web design and the use of social media platforms.
– Deep involvement in business strategy, transformational opportunities and acquisitions.
– Regeneration of Board Directors – skills matrix and recruitment. CEO recruitment and
appointment.
– Whistle-blowing and subsequent forensic audit, employment law and governance.

 

I have served as a honorary board member for many years across many Boards. Currently as a NED with both Peer Support Australia and the Darlinghurst Theatre Company and previously St John NSW , the AIFST and Basketball Australia .
i have also been a long-time volunteer for Dressed for Success and a previous member of the fundraising committee for Osteoporisos NSW.

Australian Institute of Company Directors – Fellow (FAICD)
• Chair’s Mentoring Programme 2019-2020
• NFP Governance Foundations (ASF Scholarship recipient)
• Leadership in the Boardroom
• AICD Company Director’s Course (Scholarship Recipient)
EY Emerging Directors Programme 2018
Women on Boards WOBSX 2018
MGSM
– Strategic Management Program
University of New South Wales
– Bachelor of Commerce (Marketing)