A strong business strategy requires a clear cloud strategy and an engaged board needs to ask the right questions about aligning those strategies. Indeed, Boards must utilise all the tools available for business growth and that requires a sharply honed focus on...
67 per cent of women in ASX-200 companies work in senior marketing roles but this is in no way represented once you get to the boardroom. Today many stakeholders are asking the question ‘why do you not have enough senior women in your business?’ Sharon Mackie...
My entire corporate career was dedicated to bringing brand purpose to life. This was the time when brand purpose and values lived in the world of marketers, advertisers and the people involved in developing the brand’s creative elements and messaging....
The “Someone will look after it” mentality While cyber security may be on the risk register of every board Cheryl Hayman cautions that many boards consider it too low or unlikely a risk. The mentality of directors that “someone else will look after it”, presents a...
A board that is prepared to effectively manage and mitigate ESG risks will help the community and their organisation to develop differentiated and crucial customer outcomes and products and services focussed on the future as well as enhancing shareholder value. This...
